Markting management -------------- Kotler, P and Keller, K L , 2012, A framework for marketing management, 5th edn, Prentice Hall, New Jersey
OR
Kotler, P and Keller, K 2009, A framework for Marketing Management, 4th Edition, Pearson International Edition, ISBN 0-13-602660-5.
Marketing information and analysis---------- Lilien,Gary L.
and
Arvind
Rangaswamy
(2004),
Marke,ng
Engineering
(2
ed.)
Trafford
Publ.